So how efficient are you? I have heard many different productivity experts talk about the value of tracking your time. I have discussed here and in my book. about focusing on the golden hours for sales related tasks. So I looked to answer the questions of: How efficient am I? What do I spend my time on? am I following the Golden hours of selling?
So in my continuing series on Tech Tools for the Sales Professionals, I would like to introduce you to ATracker. As a reminder, so far in our series on Tech Tools for the Sales Professionals we have looked at: Norbert, Hunter, Owler, Fleeq, BombBomb, Map My Customers, Calendly, LinkedIn Sales Navigator, Elink and InstaInk.
I went ahead and paid the one-time fee for the app based product. I felt like $4.99 was a small price to pay to become more efficient. I started by creating a few key tasks that I wanted to track:
This involved anytime spent in the car or plane getting to either meetings or cities for meetings.
This category is for when I am prepping myself for a meeting. This could be doing research for questions to ask during a discovery call, preparing the powerpoint slide to be specific to the prospect or going over notes.
This category may not be relevant to you but I try to limit my checking of email to a few times a day. I also created a rule that all newsletters, Google Alerts, and marketing emails go to a folder. I also save all out of office replies and bad email notifications until I do my email clean-up. During this time I go to those folders and see if there is an email with important information and either read, reply or delete.
You may think that Research and meeting preparation is the same but they are not. Research is looking for prospects to call on. I have a massive list of companies that could be potential clients and I spend time each day reviewing the websites, determining if they are a good fit for our company and then determining who I should call on. At that point, they are added to Salesforce and enter my prospecting cadence.
This is any meeting that I have with someone inside my company. This could be preparing the team for an upcoming presentation, weekly sales meeting, interviews for new hires or company update meetings.
Any time I have a scheduled meeting with a prospect or client, I track them in this category. This could be an introductory call, discovery meeting, demo or any phone conversation.
I schedule blocks of time in my day to do prospecting. This includes phone calls, emails, LinkedIn and Text. I track each time I prospect.
Now that I have the categories set up on my phone, I open the app and click on the category as I start doing it. When I am done doing the task, I click on the app again and it stops my timing. You have the ability to retroactively make changes if you forgot to click the app when someone called you or forgot to stop the timer when you got distracted by Facebook.
The best part about this app is the analytics that you get and how you are allowed to see how you are using your time. In a future blog post, I plan on discussing how I use those analytics but all I will tell you is be prepared to be shocked with how little you actually work.
Here is a screenshot of the time I spent in one day performing each of the tasks. This was one of my more productive days. We will talk about how to become more efficient in a later blog post but do not be surprised if you realize you only work an average of 4 hours a day!!!!
***While I would love if ATracker had an affiliate program, they currently do not so I am not being compensated for your purchase. Also, I was not compensated to write this post.