Part Six of our series on tools for salespeople, I bring you Map My Customer . To learn more about the other products we have highlighted check them out Norbert, Hunter, Owler, Fleeq, and BombBomb.
When I first got started in sales one of the first purchases I made was Microsoft’s Street &Trips. Over the years, I bought many upgrades to the Streets & Trips product. It had a simple and clean user interface and worked as I needed it to. Needless to say, I was bummed when Microsoft stopped making Street & Trips. I spent years trying to find its replacement and finally came across the solution in Map My Customer. I have met the founder Matthew Sniff and he has a great story about how he created the product. I’ll let him tell you the story. I want to tell you about the product.
With Map My Customer you can upload from an Excel document or CSV file a list of your customers and prospects and the software will map them for you. They also can create an integration with a number of the most popular CRM Softwares. Once mapped, how you use the software can depend on your typical sales day.
Milk Route Sales – I call milk route sales as the type of sales roles where you see the same clients on certain days. When I worked for Ferguson Enterprises I saw certain companies on certain days. Like I was running a milk route. I needed to fill my time within those days around seeing those certain customers. If you are this type of sales professional you can create a route for your day with your starting and ending points and it will help you optimize the route.
Geo-Code Sales – I talked about Geo-Coding here. These are the type of sales roles where you are going to a specific part of your territory. When I was at Black and Decker I would go to a particular city. When I was at Cintas I would go to a particular part of my territory. For example, If I knew I was traveling to Greensboro, NC in two weeks and had an appointment to meet with a client, I could look on the map and see who else is around there. I would attempt to schedule as many calls as possible in that area. If I still had some free time, I would cold call based on the accounts near me. For example here are some prospects I have in Norfolk, VA
References Sales – This would be any salesperson, but if your client asks you for a reference or even better you are pre-planning your call and want to know which clients you have near the prospect, pull up Map My Customer and see who is near you.
With Map My Customer you can create routes and have the software optimize your day. You can create groups so you can visibly see who is around you. For example, your clients are Green, your prospects are yellow and maybe your competitors are on the map and they are red. You can also use Map My Customer as a field CRM. You can mark the prospect with a check in when you visit a prospect, you can create territories, set reminders and even send out Email blasts.
One of the biggest values I have seen from Map My Customer has been their support team, they seem to always respond in a quick manner and have always been able to help me.
I am currently a subscriber to Map My Customer. They do offer a free version as well as paid options.
Here are the options they have:
I could not get all of the features on a single screenshot, so I recommend you look at their page to learn more about the different options.
***NOTE – This is an affiliate link and I may receive compensation for you signing up. I am actively using the software. I was not compensated for writing this post.***